I posted THIS this at the end of December saying that January is the most popular month when considering construction work later in the year.
Well the statistics have been astonishing with a 133% increase in site views since 2012 and a 127% increase since 2011.
I tweaked my marketing over January a little and there has definitely been a big increase in leads as well as views; the 2 key things were a Google and Twitter ads campaign which led to the massive increase in web traffic and 130 new followers in the month.
Obviously this increase isn’t all new business, but it looks as if things are improving (slowly); a recent RIAI survey had 58% of RIAI Practices anticipating an increase in work levels for 2014.
That’s not say that I can’t take more work on, there’s still 11 months left in the year. Therefore if you’re contemplating construction work this year or 2015 then please CONTACT ME…
How many serious project leads do you think you get from your Google advertising? I have been debating whether it’s worth trying out or not and have not heard much from other architects about Google Ads.
Reply
Hi Mark
That’s a difficult one to answer, the leads have gone up and business has increased but there’s a load of rubbish coming in. I’m only doing it for January as a test – not cheap either
Mark
Reply
Hi Mark
Apologies for delay, I tested Google Ads for January & although the views went up; true actual leads remained around the same.
Have put further campaigns on hold
Mark
Reply