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  1. Larry Paschall
    June 7, 2010

    Item #3: add in marketing and business development. Not an architect we know, including ourselves, received any education about how to run a business or how to market ourselves to potential customers. And oddly enough, so many people want to run their own firm, you’d think this would be touched on a little during 6 years of schooling.

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    • markstephensarchitect
      June 8, 2010

      You’re dead right, all I can remember is the legal guy saying to get your name seen 3 times, even if one was for a parking offence. The marketing world has changed incredibly since I qualified tho’ with Twitter, blogs, YouTube …

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