When you’ve been running websites for a while, the stats begin to get quite interesting.
And if you’re running an architectural practice I think the following year-on-year statistic is definitely the most interesting.
Throughout the year, the visitors to my website are reasonably static with a fall-off during the summer months, this would tie in with people being outdoors more and the months in which planned construction work is actually happening.
There’s then a rise in November with a drop in December when everybody gets ready for Christmas.
Then there’s a massive surge of interest in January where people at home, thinking of the construction projects they’d like to undertaken in warmer weather.
The graph below shows this trend:
But whats amazing is that this trend happens year after year, after year, after year (as shown below):
So statistically, if you’re thinking about undertaking a construction project; January is the time you are most likely to set the wheels in motion.